Adidas

SITE ANALYSIS

Every great story has a beginning. buy Adidas apparel & footwear this one started in a small town in Bavaria, Germany. After the first steps in his mother’s wash kitchen, Adi Dassler registered the “Gebrüder Dassler Schuhfabrik” in 1924 and embarked on his mission to provide athletes with the best possible equipment. Gold medals in Amsterdam (1928, Lina Radke) and Berlin were the first rewards and milestones –buy Adidas apparel & footwear and only the start of our story.

FOUNDING FATHER

On August 18, 1949, Adi Dassler started over again at the age of 49, registered the “Adi Dassler Adidas Sportschuhfabrik” and set to work with 47 employees in the small town of Herzogenaurach. In the same year, he registered a shoe that included the registration of the soon-to-become-famous Adidas 3-Stripes. From humble beginnings to a global success story – which was accelerated by a miracle.

THE ATHLETES’ TRUST

  • How do you consistently earn the trust of world-class athletes through the decades? Produce innovative products that make them better for once. Adi Dassler’s secret to success had an additional personal ingredient: he met with athletes (some of them even as visitors in Herzogenaurach), listened carefully to what they said, and constantly observed what can be improved or even invented to support their needs. The best of the best trusted Adidas and its founder from the beginning. And that would not change throughout the decades to come.
  • Adidas AG is a multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing, and accessories. It is the largest sportswear manufacturer in Europe, and the second-largest in the world, after Nike.buy Adidas apparel & footwear   
  • When US-based hip hop group Run DMC released “my Adidas” it was about setting the record straight about hard-working people in troubled neighborhoods and about pure enthusiasm about their sneakers. adidas itself only found out about this love story when the band held up the 3-Stripes shoes during a concert in front of 40.000 fans – one of these concertgoers was an Adidas employee.
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CONTACT US


WE'RE AVAILABLE 8 AM TO 8 PM every day, 7 DAYS A WEEK TO TAKE YOUR ORDER OR ANSWER ANY QUESTIONS REGARDING OUR PRODUCTS OR YOUR PURCHASE.
PLEASE CALL CUSTOMER SERVICE AT 1-800-120-3300 OR EMAIL AT CARE@ADIDAS.COM.

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