launched in 2006, Croma was the first one-of-its-kind large format specialist retail store that catered to all multi-brand digital gadgets and home electronic needs in gadget online with Over a decade since its inception, today Croma caters to over 10 million customers and has almost become synonymous for all electronics needs, with its tech-savvy staff, product range, online presence, and the will to help customers to buy gadget online.

Bringing alive the promise of a ‘Brighter Every Day’ for its customers, Croma offers a world-class ambiance to shop both in-store and online at, giving customers a seamless ‘omnichannel’ shopping experience that lets him/ her enjoy the best of both the online & the offline worlds. Croma is also the first omni-channel electronics retailer uniting the varying customer touch-points: a full-fledged Croma Store and the Online Electronics Shop, i.e. the website. By availing Croma’s omni-channel services, a customer can order their favorite electronics online and pick it up from the nearest store or with its virtual aisle feature; can place an order of their dream gadget not available at the store; but available on and get it delivered to their doorstep. Customers can also opt for the express shipping feature which enables a customer to get a product delivered to their doorstep within 3 hours

Croma ensures there is something for everyone with over 6000 products – Digital Gadgets like Mobile Phones, Laptops, Tablets or Entertainment Solutions like Televisions, Sound Bars & Home Theatres or Cameras & Accessories for photography enthusiasts or Home Appliances like Air Conditioners, Refrigerators, Washing Machines or Cooking & Kitchen Appliances like Air Fryers, Soup Makers, Cooktops, Dishwashers. With over 200 brands and 150+ stores across 40+ major cities of India, Croma ensures that for each customer, a Brighter Tomorrow begins Today! From the newlywed couple setting up their house to the son reducing his mother’s burden with a washing machine; from the daughter gifting her parents a new LED TV to the newly promoted manager buying an inverter air-conditioner to make the summer bearable, Croma ensures that customers always get ‘More for their money’! Croma also brings Croma Privileges; its Gift Card solution that gives customers the freedom of choice, with Gift Cards and e-Gift Vouchers of multiple denominations.

Croma also gives its customers multiple payment gateways so that they can choose to pay via their preferred payment option. A customer could choose from any payment mode like credit or debit cards, payment wallets, and cash-on-delivery. Croma also allows its customers to avail of various Easy EMI options on cards and through consumer finance. Additionally, to ensure that customers enjoy their product to the fullest, Croma encourages the purchase of Extended Warranty, insurance that safeguards their product against mishaps.

In line with what Croma stands for, it also offers its customers an Assured Lifetime Service, an assurance of exceptional after-sales service – which can be simply availed by walking into the nearest Croma store or calling up the 24×7 customer care center at 7207-666-000

With this intent to delight customers all along, Croma launched its own label products in 2008. Brand Croma stands for – Life More Beautiful; the promise is based not just on the beauty in the way they look but also the value they offer to a customer’s life. The range is a perfect fit, for those who desire a completely feature-packed and quality product.

Croma is a brand of Infiniti Retail Ltd., which is a wholly-owned subsidiary of Tata Sons, the holding company of the Tata Group.


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About TATA Group

The Tata Group, a global enterprise, was founded in 1868 by Sir Jamsetji Tata. The group, with its headquarters in Mumbai, encompasses 30 primary business sectors across 10 verticals. With operations in over 100 countries across continents, Tata Group is determined to serve with the mission “'to improve the quality of life of the communities we serve globally, through long-term stakeholder value creation based on Leadership with Trust”. Standing strong to its mission, the Tata Group has not just established but also financed various institutions for researches, education & cultural enrichment.
Each company under the Brand Tata operates under the expertise of its own board of directors. With a collective employee strength of over 7,20,000, the group has around 28 publicly-listed companies. Some major companies under the group are Indian Hotels, Infiniti Retail, Tata Advanced Systems, Tata Capital, Tata Chemicals, Tata Communications, Tata Consultancy Services, Tata Consumer Products, Tata Motors, Tata Power, Tata Steel, Titan, and Trent Hypermarket.

Franchise with Croma

Croma is Tata’s large-format omni-channel electronics retail store. No matter what your need, you are sure to find an electronic item to meet the purpose of Croma. With nearly 15 years since its inception, Croma has become a trusted electronics retail chain owing its success to the tech-savvy staff, a wide array of product range, and a seamless online presence along with our signature Lifetime Service Assurance. All in all, this helps our customers have a uniform and customer-centric experience. Croma is driven by the promise of ‘Brighter Every Day’, where our endeavor is to ensure that our customers feel joy in walking into a Croma store whenever they think of purchasing an electronic device.


Croma is on its growth sprint and to take our endeavor even further, we have opened our doors to invite franchisees to enroll themselves and express interest in partnering with us. The process of acquiring a Croma Store Franchise in India is pretty simple. Just fill in the form below with all your details and we will get back to you as soon as your profile is shortlisted to discuss the franchise costs and other requirements.


So if you are an enterprising individual who sees potential in partnering with us through our franchise business, wait no more. visit

Registered Office:

Infiniti Retail Limited
Unit No. 701 & 702, Wing A, 7th Floor,
Kaledonia, Sahar Road, Andheri (East),
Mumbai 400069, India
Contact Number: 7207-666-000
Fax: 91-(0)22-6761 3669

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