Clovia is trusted lingerie, sleepwear, loungewear, activewear, and shapewear brand that has been growing at a tremendous rate in the past few years and has created its unique standing in the market. It provides all its products at reasonable prices and in good quality which increases its reliability as a brand among women across all regions. Clovia offers unique designs and trendiest collection. find the best deal for Indian woman’s innerwear collection.

Clovia is now the trusted Lingerie, Sleepwear, Loungewear, Activewear, and Shapewear brand of over 20Lc urban millennial Indian women. While India for the longest time has been trying to fit into international body types, Clovia took the task to understand India and its fits and offer solution-based premium lingerie for Indian women who have been stuck with vanilla & one-size-fits-all undergarments options from generations. If with our fits, style, comfort, and fashion, we can add a little joy to an Indian woman’s innerwear experience and let her begin her day right, we think our job is DONE!

With a combined experience of over 100 years, the sole purpose of our lives is to serve the queen – our customer. We ensure the design-to-delivery experience of products crafted by Indian artisan and backed by international technology to provide you with a premium yet affordable products. Every Clovia product is made and improved basis customer feedback. Our direct sales strategy does away with middlemen, making our highest quality products affordable.


Lingerie has always been talked about in hushed voices in our country. It is a pain for women to shop from neighborhood lingerie stores which generally leads to awkward and embarrassing situations.
It all started when we noticed how we never found bras of our size or fit at our local lingerie stores. What was a casual observation at first, slowly became a movement as more like-minded women endorsed the idea – yes, Indian woman’s innerwear, ladies innerwear in India left much to desire.
Undergarments largely are sold from small stores across India and mostly under a male gaze. Women could not ask what they wanted or worst still, most did not know their correct size. There was an absolute lack of understanding of buying bra or undergarment fits as per your bust shape. Till recently, only vanilla options existed in the lingerie category and anything which offered even a little bit extra by way of solution, design or fashion was exorbitantly expensive. We felt that the evolution of the undergarment category had not kept pace with the fast-changing outerwear fashion and there existed a major gap in lingerie for women in India. Upon deeper research, we found that the existing distribution channels restricted the availability of the right sizes and the flow of customer feedback back to the lingerie brands, leading to a lack of innovation and variety.
We realized that online could be a great platform for women to pick the right size and fit of undergarments from the privacy of their homes with the right assistance. It was also a great channel for us to understand the complex needs of the Indian women divided by seasons, fashion choices, size, and undergarments requirements. With the expansion of internet penetration in the country, online shopping India becoming a way of line, and the already existing gap in the lingerie business, the stage was set for us. We decided to take the plunge for Indian woman’s innerwear into the world of lingerie and Clovia happened! We started in 2013 and since then there has been no looking back.


Clovia has been built on 3 pillars that help us be different from other lingerie brands:

  • In-house designing and production leading to strict control on quality.
  • Smart technology
  • Improvising based on customer feedback

Our in-house designing team works endlessly to create & innovate products that are high on style and comfort. We import fabrics, laces, and satins from different parts of the world but focus on manufacturing in India.
Clovia’s USP is the variety of styles that we offer our customers. We launch 200+ styles per month and more than 75% of our inventory is less than 30 days old so the customer has fresh styles to choose from whenever she visits!
Today besides online, Clovia is nationally present in all leading chains and our exclusive retail outlets across the country – where you can try and buy at your convenience. Our online channel ensures a no-questions-asked return policy to help you choose your right fit.
Celebrating curves with a solution-based approach to a girl’s wardrobe from casual to work to sexy lingerie, Clovia today has extended its range from bras and panties to a host of other categories like sleepwear, loungewear, shapewear, swimwear as well as girls innerwear.

Clovia the brand stands for Joy. Our core thesis is to help our customers find joy in the little ways we can. We believe that if with our colors, comfort, and fashion, we can add a little joy to a woman’s lingerie experience and let her begin her day right, we think our job is DONE! So what are you waiting for? Go #FindYourJoy!


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I do not have an account with Clovia. How do I return the order I have placed?

You can return your order within 21 days of its delivery. Please follow these steps to cancel the order:

  1. If you are a Guest User, fill in your order details on the Track Order page.
  2. Click on the ‘Return/Exchange’ link, indicate the reason for the return, choose a mode of refund, and confirm the request.
  3. If you choose to refund the amount to your Clovia wallet, we ask you to create an account with Clovia. Enter your password and the account is created immediately. You can log in using the email address used to place the order and access the wallet amount on the Wallet page. Please find the steps to use the Clovia wallet here
  4. If you choose to refund the amount back to the original mode of payment, the process will be initiated once the items are picked by our courier partner and this will take 7-10 business days. This option is applicable for all pre-paid orders paid using Debit/ Credit cards, Netbanking, and Online Wallets. Please note this does not apply to the Clovia wallet.
  5. You can choose to refund the amount to your Clovia Wallet. The amount will be credited in your Clovia wallet once the items are picked up by our courier partner.
  6. Once the return request is placed and the items are picked by our courier partner, we will make sure that this is processed on priority.
  7. For reasons including hygiene, we do not accept return or exchange of briefs, panties, or shapewear panties, or an opened box of a multi-piece set that includes panties.


Can't decide on the right size, weather conducive fabric, or confused about how your picks will fit? Call Clovia for some detailed advice!

You can also reach us regarding any issues related to your orders, delivery, or exchanges.

Contact us at:
Email us
Submit Feedback 

Mon to Sat, between 9:30, am to 7:30 pm. *Answers to most questions are already listed in our FAQ section.
Our Address: Purple Panda Fashions Pvt Ltd.
A-110, Ground floor, Sector-5, Noida,
Uttar Pradesh, India
Pin: 201301


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